What’s Driving Auto Customers Into Dealerships

Canadian Automotive Customers Influenced by Multiple Media Channels

​The Q3 2018 Path to Purchase report provides valuable insights to help Automotive marketers better reach their target audience. In this report you will find:

  • Days and times most car buyers visit a dealership
  • ​How far customers will travel to visit a dealership
  • ​Determining factor for buying a new car
  • ​Media used for researching a new car 
  • ​Media that influences new car buyers

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​Methodology

The study results include findings from Freckle IoT Killi. Freckle IoT results are derived from a proprietary projection model and fully opted-in mobile IDs. Using a base of 150M devices, Freckle collects mobile IDs and associates them to our proprietary POI database where dwell-based logic and duplication ensures the most comprehensive footfall report in the market.

Killi is a consent management product and consumer-facing application developed by Freckle IoT and available on iOS and Android. This application allows consumers to share their personal data in exchange for cash from brands and platforms. The results from Killi are based on surveys sent directly to the user base of Killi with this report including surveys sent to approximately 8,000 users asking about their automotive shopping habits. Respondents were paid for their responses, ​regardless of their answers. ​