Driving U.S. Consumers To Dealerships: Q4 2018

​Promos Do Not ​Drive U.S. Auto Consumers ​​To ​Dealerships

​The Q4 2018 Path to Purchase report shows the Southern U.S. had the most foot traffic to dealerships in the fourth quarter of 2018. ​In this report you will also find:

  • ​How many dealerships a buyer visits before purchasing
  • ​How far customers will travel to visit a dealership
  • ​Most important features when buying a car
  • ​How early buyers start looking for a new car
  • ​Media that influences new car buyers

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​Methodology

The study results include findings from Freckle IoT and Killi. Freckle results are derived from a proprietary projection model and fully opted-in mobile IDs. Using a base of 150M devices, Freckle collects mobile IDs and associates them to our proprietary POI database where dwell-based logic and duplication ensures the most comprehensive footfall report in the market.

Killi, developed by Freckle IoT, is the global consent management solution for privacy and compliance challenges facing consumers and companies. This consumer-facing application allows consumers to control their identity and sell it for cash to companies looking for compliant first-party data. The results from Killi are based on surveys sent directly to the user base of Killi with this report including surveys sent to approximately 8,000 users asking about their automotive shopping habits. Respondents were paid for their responses, ​regardless of their answers. ​