Driving Consumers To Canadian Dealerships: Q4 2018

​Price and Reliability Top Priority for Canadian Car Buyers

​The Q4 2018 Path to Purchase report shows important consumer preferences and footfall activity by region for the fourth quarter of 2018. ​In this report you will find:

  • ​Number of dealerships consumers visit before purchase
  • ​Top day of the week for visits to dealerships
  • ​How far a consumer is willing to travel from home to a dealership
  • ​How early consumers start researching before deciding to buy

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​Methodology

The study results include findings from Freckle IoT and Killi. Freckle results are derived from a proprietary projection model and fully opted-in mobile IDs. Using a base of 150M devices, Freckle collects mobile IDs and associates them to our proprietary POI database where dwell-based logic and duplication ensures the most comprehensive footfall report in the market.

Killi, developed by Freckle IoT, is the global consent management solution for privacy and compliance challenges facing consumers and companies. This consumer-facing application allows consumers to control their identity and sell it for cash to companies looking for compliant first-party data. The results from Killi are based on surveys sent directly to the user base of Killi with this report including surveys sent to approximately 8,000 users asking about their automotive shopping habits. Respondents were paid for their responses, ​regardless of their answers. ​