This App Lets Customers Sell Their Data Directly To Brands

Today, Ad Age featured Freckle IoT’s newest product, the Killi App and reviewed how this app benefits both consumers and brands.

Although it’s early days, brands such as McDonald’s, Staples and GM are paying cash and purchasing data direct from consumers, giving literal meaning toward the notion that “data is the new currency.”

Between regulation such as GDPR and scandals like those plaguing Facebook, consumers are aware more than ever of the so-called value exchange when using online services. At the same time, they’re also tuning in on how companies such as Cambridge Analytica are plundering their data without their consent.

Read the full article here.