In The News

Attribution as Acquirers Come A-Knocking

Beacons started out as a solution in search of a problem. And now some beacon providers are companies in search of a home. On Monday, mobile ad platform The Mobile Majority acquired geolocation beacon company Gimbal, a spinoff of Qualcomm....

Mobile Beacons’ Second Wave will be all about Data

In the shopper marketing world, 2015 will be remembered as the year that retailers and brands got into the habit of using beacons to engage shoppers in store. But research firm eMarketer expects that in 2016, marketers will discover that...

IoT Company Partners for Beacon Network

Freckle IoT (The Internet of Things), an ad tech company that activates next generation connected devices, has announced its partnership with Blue Bite, the mobile standard in Out-of-Home, which provides mobile technology for the retail industry. This partnership follows the...