In The News

Freckle IoT Inks Global Partnership with Cisco

JULY 6, 2017 - Streetfightmag.com Freckle IoT has announced a global partnership with Cisco, allowing the in-store attribution vendor to leverage Cisco’s Meraki access points and more efficiently tie brand advertising campaigns to offline visits on a global scale. As part of...

Predictions 2017: Attribution Is Next

By the end of 2016, annual digital ad spending will exceed $72 billion—representing over 36% of total ad spending in the market. While this number has grown exponentially, the ability to determine how effective advertising has been in driving customers...

The Rise Of Data, Consolidation And Privacy

In today’s unpredictable environment, the unconscious belief that the current state’s pace of change will reflect the future state is now more inaccurate than ever. Change is not only constant, but accelerating at a pace that is hard for most...