In The News

Freckle IoT Inks Global Partnership with Cisco

JULY 6, 2017 - Streetfightmag.com Freckle IoT has announced a global partnership with Cisco, allowing the in-store attribution vendor to leverage Cisco’s Meraki access points and more efficiently tie brand advertising campaigns to offline visits on a global scale. As part of...

Predictions 2017: Attribution Is Next

By the end of 2016, annual digital ad spending will exceed $72 billion—representing over 36% of total ad spending in the market. While this number has grown exponentially, the ability to determine how effective advertising has been in driving customers...