Neil Sweeney founded and serves as CEO of Freckle IoT, a global data company specializing in media measurement and identity. Freckle is the company’s media measurement product which determines the effectiveness of advertising to drive customers to a physical location. Killi, their newest product, is a consent management solution for solving privacy challenges facing consumers and companies. Killi allows consumers to control their identity and sell it for cash to companies looking for compliant first-party data.
He previously founded JUICE Mobile, a mobile technology and advertising firm, that he led. He has also owned StreamTheWorld – a venture he helped transform into the world’s first, and largest, in-stream programmatic audio platform prior to its sale in June 2010.
Technologies Neil created are used by Fortune 50 brands like Coca-Cola, Lowe’s, Walmart, General Motors, Unilever and Mondelez. They are also the core component of the top media demand side platforms, including Adelphic, The Trade Desk, AppNexus, MediaMath; RocketFuel and TubeMogul.
Neil has received numerous academic and business awards. He was awarded a gold medal at the 2007 Media Innovation awards for his integration of mobile technology into the Grammys – an initiative that has since been taken worldwide – and many others. Neil has also been named among Deloitte’s Fast 50 three years in a row and is a two-time Finalist for EY’s Entrepreneur of the Year.
Neil is a Mentor at Next36, a large startup accelerator organization as well as an adviser to more than 12 individual entrepreneurs and startups. He has been featured in Bloomberg, MSNBC, Ad Age, Adweek, AdExchanger, VentureBeat, MediaPost, and others. Neil is a frequent industry speaker, having been on stage at IAB, M1, and StreetFight summits as well as Mobile World Congress and investment panels, including Progress Partners.
Neil in the News
Neil is frequently featured in a variety of publications for his perspective on the media, advertising and data ecosystems. Below are some of the recent articles.
A Compliance-Privacy Tsunami Will Slam Into the Data Ecosystem in 2019: Big Changes to Watch, Street Fight Magazine
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