Check out this overview from Media in Canada about how Freckle’s new app, Killi, is changing the conversation about the data exchange. Users can control how much of their data goes out to brands and receive payment for their information.
The app provides what Sweeney calls a “transparent market solution” in the midst of high-profile data security events, he said. “The companies that benefit from this system [of selling user data to advertisers] will not change on their own – doing so will hurt their businesses,” he said. “Consumers need to be the catalyst.”