Giant Media & Freckle Partner to Provide Actionable Offline Measurement to Video Ad Campaigns

Attribution of Content-Targeted YouTube Campaigns to In-Store Visits Showcases Down-Funnel Metrics of Video Advertising

Today, Freckle announced a partnership with Giant Media to enable advertisers to track performance of campaigns built with Giant’s VuePlanner®, a proprietary technology that identifies the most contextually relevant and brand suitable YouTube content in real time, to physical store visits. Now Giant Media customers have access to real-time data that matches ad exposure to offline store visits. Advertisers don’t have to wait for the end of a campaign to see what’s working.

Read more here.