Freckle Ltd. has announced a partnership with Adsquare, the real-time data exchange, to expose Freckle’s consumer visit data in Adsquare’s Audience Management Platform (AMP) to allow for access to multiple pre-bid Demand Side Partner (DSP) integrations. These platforms, which include MediaMath, The Trade Desk, Xandr, Adform, Hawk/Tabmo and Fusio by S4M, allow advertisers and media agencies in the United States and Canada to use Freckle’s point of interest / spatial data as part of Adsquare’s Proximity Targeting product to allow them to target customers seen at over 8m locations.
“Data buyers can now select Freckle’s syndicated and custom datasets within the Adsquare AMP and activate these for real-time location-based targeting in their DSP of their choice”, said Neil Sweeney, CEO & Founder of Freckle. We’re excited about this partnership with Adsquare as they own the necessary pre-bid integrations with leading DSPs to expose our data to new and existing customers in North America.
Freckle’s data offering in the Adsquare AMP comes with the following benefits:
For more information, please visit freckleiot.com