Freckle Partners with Adsquare on Proximity Targeting in USA and Canada

Freckle Ltd. has announced a partnership with Adsquare, the real-time data exchange, to expose Freckle’s consumer visit data in Adsquare’s Audience Management Platform (AMP) to allow for access to multiple pre-bid Demand Side Partner (DSP) integrations.  These platforms, which include MediaMathThe Trade DeskXandrAdformHawk/Tabmo and Fusio by S4M, allow advertisers and media agencies in the United States and Canada to use Freckle’s point of interest / spatial data as part of Adsquare’s Proximity Targeting product to allow them to target customers seen at over 8m locations.

“Data buyers can now select Freckle’s syndicated and custom datasets within the Adsquare AMP and activate these for real-time location-based targeting in their DSP of their choice”, said Neil Sweeney, CEO & Founder of Freckle.  We’re excited about this partnership with Adsquare as they own the necessary pre-bid integrations with leading DSPs to expose our data to new and existing customers in North America.

Freckle’s data offering in the Adsquare AMP comes with the following benefits:

  • Targeting customers when advertiser and agency products/services are top of mind
  • Obtaining customers from competitor brands by targeting people seen at these competitor locations
  • The ability to browse through all of Freckle’s branded location datasets in a self-serve interface
  • Quick onboarding of custom datasets and the offering of private marketplace (PMP) functionalities

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