Finally Somebody did a Beacons Land Grab

Freckle IoT (The Internet of Things), an ad tech company that activates next generation connected devices, has announced its partnership with Blue Bite, the mobile standard in Out-of-Home, which provides mobile technology for the retail industry. This partnership follows the deployment of 60,000 beacons across the US, creating North America’s largest proximity network and spearheading innovation in mobile location-based services. Connecting Freckle IoT’s open beacon ecosystem to Blue Bite’s extensive location partnerships and mTAG platform will enable advertisers to launch innovative, integrated marketing campaigns that will connect with consumers across digital, mobile, and Out-of-Home environments at scale.