Using persistent, dwell based location data, Freckle helps its clients understand which advertising medium is the most effective in driving a customer to a specific location.
MEASUREMENT & ATTRIBUTION
We offer multi-touch measurement and attribution for all advertising mediums including:
- Digital / Mobile
- Social / Search
- TV / Radio
- Out of Home
Multi-Touch Offline Attribution
Identify which media channel and vendor drives the most in-store traffic.
User sees advertising on any advertising platform and Freckle captures impression signals
User enters location and Freckle recognizes mobile ID in store
Freckle analyzes both data sets to determine if advertising drove store visit