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Programmatic Advertisers Get Even More Precise Consumer Location Data With New Pact

The ways that marketers can measure whether digital campaigns drove store visits are growing — and getting more powerful. Freckle IoT, which gleans mobile device proximity information from beacon data providers and directly through app and publisher partners, has struck a deal with five big platforms for programmatic ad sales that will let marketers track… Read more »

FRECKLE’S INDUSTRY-FIRST ATTRIBUTION TAG SUPPORTED BY FIVE GLOBAL DSPs

Freckle deterministically identifies the elusive in-store consumer and measures how effective ads are in driving in-store visits New York – January 18, 2017 Freckle (http://freckleiot.com/), the leading first-party mobile data company, announces the release of its agnostic in-store Attribution Tag and its operational support by the world’s five largest demand-side platforms (DSPs): AppNexus, The Trade… Read more »

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Predictions 2017: Attribution Is Next

By the end of 2016, annual digital ad spending will exceed $72 billion—representing over 36% of total ad spending in the market. While this number has grown exponentially, the ability to determine how effective advertising has been in driving customers to a desired location has not. This is a problem, considering that 90% of all… Read more »